The Program

The Kennedys is back IRL and we’re looking to steal 8 of the finest creative thinkers the next generation has to offer. 

CVs are for losers so we don’t care what GCSEs you got, if you went to uni or not, where your dad works or even what you look like. We just want to see how you think and that you’re ready to drop what you are doing, sell out and transform your pure, beautiful creativity into a career as a full-fledged advertising creative.

You’ll learn the secret rules of the trade in the best agency in the world. You will attend workshops and tutorials while working on briefs that will build a real portfolio of your work getting you ready for a real full time job. 

The course will run for 5 months from 1st November 2021, in-person at our London office, 9am-6pm, Monday to Friday. You’ll even be paid London Living Wage while we help train you up – literally the opposite to uni. 

To be eligible you must be able to: legally work in the UK, attend the course in-person at our Shoreditch office, complete ALL of the application questions and be available on 13th October to attend an assessment day in our office.

Are you ready to give up on your unrealistic creative dreams? If so, #SellOut and APPLY NOW!


Who is Dave Kennedy?

David is the Kennedy in Wieden+Kennedy. When he and his partner Dan founded this agency they had no idea what they were doing. This has been a recurring theme at W+K ever since. What they’ve discovered is that being fearless, a little clueless and having an imagination is the secret sauce to making amazing work.

David knows for a fact that creativity comes from everywhere, he grew up on an oil field and his father was a driller. He calls himself “third generation oil-field trash”.

Kennedy also told us to “go forth and do the unexpected” – That’s where you come in…

Key Dates

  • Applications 2nd Ocotober 2021
  • Program 1st November 2021
  • Duration 5 months

How to Apply

Complete ALL of the following tasks in whatever way you like:

  • Create a conspiracy theory and convince us it’s real in a TikTok.  
  • Tell us why you are ready to sell out in a tweet (280 characters).
  • 3 things you’ve done you are most proud of. 

HINT. BE CREATIVE. Don’t hold back in your submissions and complete each question in any way you see fit. This  is your opportunity to show us how you think and express your ideas. Ex. (and not limited to) films (no more than 3 minutes), collage, photography, writing, drawing, video games, etc.

When you’re ready to submit, click “Apply now” at the top of the site or on the drop down menu. Alternatively, email your application to

Please be sure to include your name, email and phone number in your email.

We can accept all common file formats.

You will hear back from us by 8th October 2021 if you’ve made it to the assessment day taking place on 13th October 2021. From there we will choose our final eight.

You’ll know if you’re in our final 8 by 18th October 2021. 

Applications close Saturday 2nd October at 11:59pm. No exceptions!




Ayo Fagbemi


Jeng Au


Olivia Ema

Multidisciplinary creative + photographer

Sofija Vujanic


Anairin Kaines

Joe Meadows


Nate Agbetu



Donya Pandkhahi

Art Director / Copywriter

Abbey Monteiro

Creative / Art Director

Richie Babalola


Aleah Scott


Renaldo Otoo


Sammy Watts-Stanfield


Twenty Nineteen

Farihah Chowdhury


Solomon Bednall-Greaves


Jade Nash

Video Editor

Mal Vaja


Mark Omotobora

Visual Artist

Emma Parkinson

Creative + Filmmaker

Mina Owen

Designer + Animator

2nd October 2021, 11:59pm.
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